Quoted: Brandon Montclare on Publishing at Image

Writer Brandon Montclare, currently best known for his work on the much-admired series Rocket Girl with Amy Reeder, took to the comments section of The Beat recently to refute a few accusations being made about Image comics, and how sales affects a series. Rocket Girl has been a success at Image, but his rundown of how difficult it is to keep even a successful book afloat is well worth reading. Here’s the comment in full:

First of all, I believe one should only pay if you feel you’re getting good entertainment value. If it’s worth $3 to read (and hopefully re-read or pass along to another comics fan), then the creators have earned your support and everyone wins. Regarding single issue sales: they are incredibly important to a lot of Image creators. On Rocket Girl, it’s by far the biggest chunk (of course, we don’t have a tpb yet). And every reader counts. A few thousand copies can make or break a series.

If Rocket Girl dips into the 8000s, we’ll start thinking about when to wrap it up. If it stays above 12,000 we can do it forever. At 12,000 copies I can make as much writing Rocket Girl as Hulk; Amy Reeder can make as much penciling/inking/coloring as she would on Batwoman. 8000 vs 12,000 is a significant difference in percentage, but it’s not a huge amount of readers. A lot of Image creators are in the same boat, albeit their individual line might be a bit higher or lower. Certainly collected editions and digital and ancillary media/merchandise contribute as well.

But a lot of making creator-owned work is down to financing: and single issues have the biggest impact on cash flow–and the only impact on cash flow for almost a full year when you take into account early production to ‘get ahead’ as well as solicitation. Also: your comment forgets artists, who are forgotten way to much nowadays. A writer can maybe juggle 4 simultaneous projects, but an artist can do just one book at a time. It is much harder for an artist to make the plunge into creator-owned–so consider that when choosing what to support.



  1. […] all comes back to something which has been in focus recently: sales figures. As mentioned by Brandon Montclare and discussed by several websites recently, 1000 sales can be the difference between an affordable […]


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